TV CAMPAIGN

Special recognition at UN Women as the best work in Latin America that seek to bring down gender stereotypes.

Sharing Make us Better is a spot for P&G Fabric care brand Ariel. The spot challenges stereotypical household narratives and invites the next generation of homeowners to change the way they allocate chores. Where laundry has been categorized in the past as “women’s work,” Ariel says it’s time to change.